An asset kit for owners selling on their own
Ready for the MLS, Zillow, Redfin and Realtor.com.
If you are selling your home yourself, MFV RE prepares the photos, film, copy and feature sheet buyers expect, sized and labeled for every listing site. A licensed broker handles any MLS entry.
How listing sites reach buyers
Most buyers search sites such as Zillow, Redfin and Realtor.com, which draw most of their listings from the MLS. Only a licensed real estate broker can enter a listing on the MLS, so owners who want that reach usually work with a broker for that step, often under a flat-fee or limited-service arrangement. Some sites, including Zillow, also let owners post a for-sale-by-owner listing directly.
MFV RE is a marketing company. It prepares the assets; it does not list property, set prices or act as a broker.
Already working with Sell Chicago Properties?
If you want the listing managed and placed on the MLS for you, the Managed and MLS package covers that, and the marketing packages page compares the options. The kit below is for owners who want the media and copy and will handle the rest themselves.
What is in the kit
- Edited photographs: a full-resolution set and a set sized for listing sites. Shot on site in the Chicago area, or edited from your own photos anywhere.
- A short horizontal film and a vertical reel, with an unbranded version for MLS tour fields.
- MLS public remarks to your broker's character limit, a longer description for listing sites, and social captions.
- A feature sheet for showings, as a print PDF and a web PDF.
- Optional virtual staging and a twilight exterior, each labeled.
- A one-page upload guide: which file goes where.
Labeled and honest
Staged rooms are marked "Virtually staged", twilight edits are labeled, and we never remove permanent features or defects. Accurate photos protect you as the seller as much as they inform the buyer.
The specs
What each file is, and where it goes.
| Deliverable | What you receive | Platform notes and labels |
|---|---|---|
| Listing photography | 25 to 45 edited photos by property size. Full-resolution JPEG in sRGB plus a web set. | Sized to your MLS upload limits. Check your MLS photo count before ordering extras. |
| Twilight conversion | 1 to 3 exterior images edited from daytime photos. | Labeled as a virtual twilight in the caption or remarks wherever your MLS asks for it. |
| Virtual staging | Per room, delivered with the unstaged original. | Marked "Virtually staged" on the image. Upload the original as well where your MLS requires it. |
| Photo enhancement | Exposure, color, perspective and sky correction. | Nothing that misrepresents the property, such as removing permanent features or defects. |
| Listing film | 60 to 120 seconds, 16:9, 4K master with a 1080p delivery file. | An unbranded cut for MLS virtual tour fields, which most MLSs require to carry no agent branding, plus a branded cut for social and your site. |
| Vertical reel | 15 to 45 seconds, 9:16 at 1080 by 1920, captions burned in. | Ready for Instagram Reels, TikTok, YouTube Shorts and Facebook. |
| 3D tour coordination | Scheduling and links from the tour provider you choose. | An unbranded link for the MLS and a branded link for marketing. |
| Listing copy | MLS public remarks to your character limit, a long portal description and a caption set. | Written to follow federal fair housing rules and the advertising rules of the listing's state. |
| Feature sheet | Letter-size print PDF and a web PDF. | Includes the listing broker's name where the state requires it. |
Questions from owners
Can I put my home on the MLS myself?
No. Only a licensed real estate broker can enter a listing on the MLS. Many owners use a broker under a flat-fee or limited-service arrangement for that step. MFV RE prepares the assets; it does not list property.
Can I use the photos on a for-sale-by-owner listing site?
Yes. The kit includes a portal set sized for the major listing sites, and you own the right to use it for your sale under the terms in your quote.
Will you tell me what my home is worth?
No. MFV RE does not give pricing opinions. A licensed broker or an appraiser can help with price.
Do you write the listing description?
Yes. You get MLS public remarks to the character limit your broker gives us, a longer portal description and social captions, written to follow fair housing rules.
Can you remove things from my photos?
We remove clutter and temporary items on request, and we label any virtual staging. We do not remove permanent features or defects, because that would mislead buyers.
Start a listing
Tell us about your home and when you plan to list.