Real estate marketing, filmed like a feature
Listing films, reels, photography and campaigns, led by Montserrat Fernandez Velasco.
MFV RE, LLC is the marketing studio of AMD Results, LLC. We make listing films, vertical reels, finished photography, virtual staging, listing copy and launch campaigns for agents, brokerages and owners selling on their own.
On-site shoots in the Chicago area. Remote editing, staging, copy and campaigns for agents in eleven markets, from New York and Miami to London, Dubai and Medellin.
Selected work
Films, reels and stills, captioned the way they run on Instagram.
Room films cut vertically for reels. Each one is an AI concept rendering of a planned Chicago renovation, labeled on the frame and in the caption; none shows a finished property.
AI concept renderings of a planned Chicago renovation. Not the finished property.
From her Instagram
Previews of Montserrat's own reels on @montserrattherealtor. Each opens on Instagram in a new tab; the previews are stored on this site, so nothing loads from Instagram until you open one.
Day to dusk
Staging and twilight edits, always labeled.
An empty room becomes a furnished one, and a daytime exterior becomes the evening version buyers remember. Drag the handle, or use the arrow keys, to compare.
Illustration of the virtual staging process, not a photo of a real property. Real staged images are marked "Virtually staged" and delivered with the empty original.
Illustration of a twilight conversion, not a photo of a real property. Real conversions are labeled as a virtual twilight.
The services
One studio for the film, the finish and the words.
Order a single deliverable or the full launch. Everything is produced to the specs of the platforms where the listing will run.
Film and photography
- Listing films
- Horizontal films of 60 to 120 seconds, with an unbranded cut for MLS tour fields. More on listing films
- Vertical reels
- Reels of 15 to 45 seconds for Instagram, TikTok and YouTube Shorts, captioned in a clean serif title-card style. More on vertical reels
- Listing photography
- On-site in the Chicago area: interiors, exteriors and details, color-corrected and sized for every platform.
- Drone and 3D tour coordination
- We schedule the drone or 3D tour provider you choose and fold the results into your kit. Flights depend on weather and airspace.
Finishing
- Photo enhancement
- Exposure, color, perspective and sky correction that keeps the property true to life. More on photo enhancement
- Twilight conversions
- Daytime exteriors edited to dusk with lit windows, labeled as a virtual twilight. More on twilight conversions
- Virtual staging
- Furnished room images labeled as virtually staged, delivered beside the empty original. More on virtual staging
Words, print and campaigns
- Listing copy and MLS remarks
- Public remarks to your MLS character limit, a long portal description and captions, written to follow fair housing rules.
- Print and feature sheets
- Letter-size feature sheets and web PDFs that carry the listing broker's name where the state requires it.
- Property websites
- Single-property websites and showcase pages for listings, built and managed by MFV RE. More on property websites
- Social campaigns
- A launch calendar of reels, stills and captions for the weeks around your list date. More on social campaigns
- Brokerage brand campaigns
- Recruiting and brand content for teams and brokerages, produced under your brand. More on brokerage brand campaigns
- New-development launches
- Film, staging and campaign assets for pre-construction and new buildings, from renderings to the first open house. More on new-development launches
Two ways in
For the agents who list, and for owners who list on their own.
Agents, teams and brokerages
Hand us the listing and keep your name on it. We work as your marketing department for one listing or for every listing your office takes.
- Single listing launchesFilm, reels, photography, staging and copy for one property, delivered as a platform-ready kit.
- White-label programsDeliverables under your brand and your broker's name, with no MFV RE marks.
- Team and brokerage programsA standing production calendar for every new listing, plus recruiting and brand content.
- New-development launchesRenderings-to-opening campaigns for developers and the agents selling the building.
Owners selling by owner
A platform-ready asset kit: photos, film, floor plan and copy, sized and labeled for the MLS, Zillow, Redfin, Realtor.com and the other portals buyers use.
MLS entry goes through a licensed real estate broker. MFV RE prepares the assets and does not list property or act as a broker.
- The asset kitEdited photos, a short film, a vertical reel, listing copy and a feature sheet.
- Disclosure labels includedEvery staged or enhanced image is marked before it reaches any listing site.
Platform-ready
Sized, named and labeled for wherever the listing runs.
Each kit is built to the upload rules of the MLS, Zillow, Redfin, Realtor.com and the social platforms, so nothing is cropped, rejected or published without its disclosure.
| Deliverable | What you receive | Platform notes and labels |
|---|---|---|
| Listing photography | 25 to 45 edited photos by property size. Full-resolution JPEG in sRGB plus a web set. | Sized to your MLS upload limits. Check your MLS photo count before ordering extras. |
| Twilight conversion | 1 to 3 exterior images edited from daytime photos. | Labeled as a virtual twilight in the caption or remarks wherever your MLS asks for it. |
| Virtual staging | Per room, delivered with the unstaged original. | Marked "Virtually staged" on the image. Upload the original as well where your MLS requires it. |
| Photo enhancement | Exposure, color, perspective and sky correction. | Nothing that misrepresents the property, such as removing permanent features or defects. |
| Listing film | 60 to 120 seconds, 16:9, 4K master with a 1080p delivery file. | An unbranded cut for MLS virtual tour fields, which most MLSs require to carry no agent branding, plus a branded cut for social and your site. |
| Vertical reel | 15 to 45 seconds, 9:16 at 1080 by 1920, captions burned in. | Ready for Instagram Reels, TikTok, YouTube Shorts and Facebook. |
| 3D tour coordination | Scheduling and links from the tour provider you choose. | An unbranded link for the MLS and a branded link for marketing. |
| Listing copy | MLS public remarks to your character limit, a long portal description and a caption set. | Written to follow federal fair housing rules and the advertising rules of the listing's state. |
| Feature sheet | Letter-size print PDF and a web PDF. | Includes the listing broker's name where the state requires it. |
Eleven markets
Shot in Chicago. Finished for agents everywhere else.
On-site shoots run in the Chicago area. In the other ten markets we work remotely from the photos and footage you supply. We keep no offices or staff in those cities, and the listing agent stays responsible for local advertising rules.
Choose a market. The dot marks on-site shoots.
Chicago
On-site shoots and remote production
- Listing sites
- Languages
- Local time
Listing sites are named for reference only. MFV RE has no affiliation with them. All eleven markets
The process
Seven steps from brief to launch.
Brief
Tell us the listing, the market, the list date and what you need. A short call or the booking form is enough.
Plan
We confirm the shot list, the copy outline and the platform specs with the listing agent before any work starts.
Capture
On-site shoots in the Chicago area. Everywhere else, you or your local crew upload photos and footage to a shared folder.
Finish
Editing, color, staging, twilight and copy. Every altered image is labeled the moment it is made.
Review
You see everything before it is published, and you approve the final set.
Deliver
Platform-ready kits: an MLS set, a portal set, a social set and print files, each named and sized for where it goes.
Launch
If you ordered a campaign, the reels, stills and captions go out on the calendar we agreed.
Montserrat Fernandez Velasco
The eye behind the studio.
Montserrat leads MFV RE, LLC. Her own listing reels set the look of the studio: golden-hour light, warm interiors, and short serif captions over the footage that tell a buyer exactly what they are seeing.
Her eye comes from significant experience with luxury homes, investment properties, distressed properties and home flips, and it makes people want to buy and sell in any market.
She works in English and Spanish, so copy, captions and client calls can run in either language.
- StudioMFV RE, LLC
- Affiliate ofAMD Results, LLC
- LanguagesEnglish and Spanish
- On-site shootsChicago area
- Remote workEleven markets
AMD Results, LLC
MFV RE, LLC is the marketing arm and an affiliate of AMD Results, LLC, the Chicago real estate company behind Sell Chicago Properties. AMD Results buys and sells property directly; MFV RE produces the marketing.
Questions
Is MFV RE a real estate brokerage?
No. MFV RE, LLC is a marketing company. It does not list, sell or lease property and does not act as a broker. The listing agent and the sponsoring brokerage remain responsible for each listing and its advertising.
Can you put my home on the MLS?
No. Only a licensed real estate broker can enter a listing on the MLS. We prepare the photos, film, copy and specs so your broker can upload them. Owners selling on their own can read how the asset kit works with a broker.
Do you shoot outside the Chicago area?
Not yet. On-site photo, video and drone coordination is available in the Chicago area. In the other markets we work from the photos and footage you or your local crew supply, and we handle editing, staging, copy and campaigns remotely.
Do you label virtual staging and AI edits?
Always. Virtually staged rooms are marked "Virtually staged", twilight edits are marked as a virtual twilight, and AI-assisted edits are identified. We deliver the original next to every altered image.
Can you work under our brokerage's brand?
Yes. White-label deliverables carry your brand and your listing broker's name, with no MFV RE marks on them.
How fast is delivery?
We confirm a delivery date with your quote, before any work starts, based on the deliverables and the shoot date.
Do you work in Spanish?
Yes. Montserrat works in English and Spanish, and we write listing copy and captions in both.
How is MFV RE related to AMD Results?
MFV RE, LLC is the marketing arm and an affiliate of AMD Results, LLC, the Chicago real estate company behind Sell Chicago Properties.
Book a consultation
Tell us about the listing.
We reply with a plan, a quote and a delivery date before any work starts. On-site shoots are booking in the Chicago area; everywhere else we work from your media.
Call 630-290-9959
Email info@sellchicagoproperties.com