Listing marketing for agents and brokerages
Your listing, your brand, our studio.
MFV RE produces the film, photography, staging, copy and campaign for each listing you take, under your brand or ours, so your time goes to sellers and buyers.
Quick facts
- Who it is forListing agents, teams, brokerages and developers
- On-sitePhoto, film and reel shoots in the Chicago area
- RemoteEditing, staging, copy and campaigns in eleven markets
- BrandingYours, ours, or white-label with no MFV RE marks
- What we needThe listing, the list date, access for shoots or a link to your media
- What we do not doList, sell or lease property. MFV RE is not a brokerage.
Single listing launches
One listing, one kit. We plan the shot list with you, film and photograph on site in the Chicago area or edit the media your team captures elsewhere, then deliver every file sized for the MLS, the portals and social. Add copy, staging and a launch calendar as needed.
White-label for brokerages
Your agents get a marketing department without a new hire. Every deliverable carries your brokerage brand, and we place the sponsoring broker's name to your state's rules. In Illinois the sponsoring broker's name must appear at least as large as the agent's or team's name, and we build print and social templates that way from the start.
Team and brokerage programs
A standing production calendar for every new listing your office takes, with a shared intake form, a brand kit applied to every template, and monthly content for recruiting and your brand: agent introductions, office stories and market updates written from public data.
New-development launches
For developers and the agents selling the building: rendering-based teasers labeled as renderings, construction progress reels, model unit staging and an opening campaign. On-site coverage is available for Chicago-area projects.
Compliance built in
- Staged, twilight and AI-assisted images are labeled on the image and delivered with the original.
- An unbranded film cut for MLS tour fields, a branded cut for everything else.
- Listing copy written to follow federal fair housing rules and the listing state's advertising rules.
- The broker's name sized and placed on every ad that needs it.
- Nothing is published until the listing agent approves it.
The process
Seven steps from brief to launch.
Brief
Tell us the listing, the market, the list date and what you need. A short call or the booking form is enough.
Plan
We confirm the shot list, the copy outline and the platform specs with the listing agent before any work starts.
Capture
On-site shoots in the Chicago area. Everywhere else, you or your local crew upload photos and footage to a shared folder.
Finish
Editing, color, staging, twilight and copy. Every altered image is labeled the moment it is made.
Review
You see everything before it is published, and you approve the final set.
Deliver
Platform-ready kits: an MLS set, a portal set, a social set and print files, each named and sized for where it goes.
Launch
If you ordered a campaign, the reels, stills and captions go out on the calendar we agreed.
Questions from agents
Will our clients see MFV RE on the work?
Not on white-label work. Deliverables carry your brand and your broker's name. On non-white-label work we add a small credit only if you want one.
How do you handle the broker's name on ads?
We size and place the sponsoring broker's name to your state's advertising rules. In Illinois, for example, it has to appear at least as large as the agent's or team's name. You approve every piece before it is published.
Can you edit footage our own photographer shot?
Yes. Upload the files to a shared folder and we cut the film, reels and stills from them. We need the photographer's permission to edit and publish their work.
Do you shoot outside Chicago?
On-site shoots are available in the Chicago area only for now. In other markets we work remotely from your media.
Is MFV RE a brokerage?
No. MFV RE, LLC is a marketing company. Your agents and your brokerage remain responsible for each listing and its advertising.
Start a listing
Tell us about the listing and we will reply with a plan, a quote and a delivery date.